Times are changing and everything else change with time including the way to do business. I remember many years ago going to the local florist to buy a dozen roses for my significant other, but that since to be part of the past. Now We buy flowers online from our favorite online florist and event wedding flowers can be purchased on line from nationwide online flower wholesales like Perla Farms.
The flower industry is positive impacted by the new technological era. With the used of CRM and different technologies Florist and wholesalers keep record of their customers’ purchasing behaviors. They use this information to send the customers’ reminders of their special occasions like their anniversary, mother’s birthday and any flower-sending day. In addition, send the customers special offers.
Most customers like the flowers shops to keep their information and send them reminders and special discounts; but others feel that it is an invasion of privacy. I personally believe that behavioral targeting is a win win situation both for the customer and for the flower industry. Behavioral targeting helps the customer save money with special discount, saves the customer time by offering flowers at the click of a button. It also helps the flower industry to provide personalized customer service and save money in advertising by obtaining repeated business from delighted loyal customers.
http://www.weddingflowersnationwide.com
I agree with your comment of Behavioral Marketing being a "win, win situation" it provides the consumer with a great customer experience when you know X company knows a little bit about you and takes you seriously, it seems like they care and are always keeping in touch. And it is a great way for the company to keep their customer retention rates high and have those customers spread the word and get you more clients.
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